GIVE YOUR HOME A YOUTUBE TOUR
A YouTube tour shows the buyer your personal perspective of living in the house and can be linked to most major search engines. If you choose to do this, be proactive about getting the video out there. Send links of the video to any interested parties and make sure your real estate agent is doing the same. Insist that your agent get it on his or her company’s website. Further, make sure that, in this Information Age, you utilize marketing vehicles beyond traditional REALTOR® networks. Two out of three home buyers start their search online. The five highest traffic real estate websites are:
• yahoo.com • craigslist.org • zillow.com • trulia.com • homes.com
If you are unable to do proper marketing for your video, ask your real estate agent to do it for you. Your best option is to discuss aggressive online marketing with a real estate agent who would like to list your home. You want to assure yourself that the agent has modern social media plans and outlets. You want to maximize your exposure as well as generate interest from your target market. The CMA will help you price your home strategically, and your online presentation should bring you interested buyers.
POINTS TO REMEMBER:
• A growing number of home shoppers (36 percent) first found the home they purchased on the Internet. • Consider posting a video tour of your home on YouTube. 115
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