sophistication and strategies that professional ad agencies use to sell Nike shoes, Apple products, or any other universally agreed- upon “well-marketed” product. The two most valuable tools for finding the right buyers for your home are an aggressive online marketing plan and strategic pricing. We have examined the importance of pricing. Let’s turn to how real estate is technology-driven in today’s era and how you find buyers. According to recent NAR surveys, 36 percent of home buyers first found the home they ultimately purchased on the Internet. Real estate agents were consulted at the same rate as the Internet, but they were not the first stop for buyers. A mere 2 percent found homes in the local newspaper. Fully 90 percent of home shoppers use the Internet to search for properties using syndicated realty websites. However, even though your home can be seen from anywhere, don’t rely on passive exposure alone.
INBOUND MARKETING
According to Trust Media,
“Inbound Marketing is a marketing strategy where businesses implement tactics to ‘get found’ by customers. Inbound Marketing involves creating a dedicated website and providing valuable content for your customers, promoting your remarkable content, building customer relationships, and overall ‘pulling’ the customer toward you. Inbound Marketing strategies create brand awareness, improve Search Engine Optimization, create thought leadership, develop valuable customer relationships, establish credibility, and build trustworthy reputations.” About 90 percent of home buyers begin their house search on the Internet. To be effective, you must gain exposure online. You won’t have the channel for that exposure; however, a good real
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