to buyers regarding proximity to schools, shopping centers, restaurants, and entertainment. This is an excellent way to find interested buyers. When a buyer is deciding where to live, you want your home included in the search results as often as possible. A neighborhood consisting of senior citizens and retired adults, without a designated school bus stop close by, would not suit a family with school-aged children, even though the house itself might meet their other criteria. A bachelor might not be interested in living in a neighborhood with children and pets, despite the existence of the two-story home with a garage he was seeking. By design, websites should direct buyers to homes that meet their lifestyle, avoid wasting peoples’ time, and eliminate uninterested shoppers. Your best option is to discuss aggressive online marketing with a real estate agent who’s interested in earning your business and listing your home. You want to maximize your exposure as well as generate interest from your target market. The CMA will help you price your home strategically, and your online presentation should bring you interested buyers. The Internet: Online research provides buyers with virtually unlimited information about a property. They can preview a home, research its history, neighborhood, area schools, shopping, attractions, etc., and even view aerial pictures via apps such as Google Earth without leaving the comfort of their home or ever speaking to a real estate agent. Realty Websites: The real estate industry thrives on the timely dissemination of information, which created the need for real estate websites to become increasingly sophisticated to meet their clients’ need for “instant” and timely information. No longer is the real estate agent in charge of transactions. The Internet has put the customer behind the wheel, and a savvy buyer can
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