Meet Jim Westerfield There is ONE NAME in Southwest Florida that people looking to Buy or Sell real estate have come to Know & Trust – Jim Westerfield. Jim Westerfield is the lead REALTOR® of the team. Jim brings to the real estate industry over 40 years of marketing expertise, having built one of the top computer software businesses in Michigan (ranked in the top 5% in the USA) before selling it in 1998. With a compassion for people, he then served for several years volunteering his gifts and talents in a local church in Michigan. In 2002, Jim moved to Southwest Florida and brought with him his midwest work ethic, technology background, marketing expertise, negotiation skills, love for people, and zeal for life! Jim immediately got into the real estate industry. He soon realized that virtually every realtor does the same thing when it comes to listing homes for sellers. In fact, every class he took taught the same methods of marketing a home. With Jim's marketing background, Jim broke out of the traditional mold of broadbased and generic marketing. He still does the traditional things like entering the home in the MLS, creating beautiful brochures, Open Houses when appropriate, mailings to the community, etc. But Jim and his team of marketing and technology guru's went on to develop very tactical, strategic, and targeted marketing systems to market homes. Clients who understand today's world of technology and strategic marketing have called their marketing systems and strategies sheer "ingenious!". In this book, you will learn of many strategies that most people overlook that can make a huge difference in getting your home sold for the more money. Then, invite Jim to meet with you to
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