Who has been buying the golf properties? Golfers? Investors? Retirees who just like a grand view with acres of grass they don’t have to mow? Your research will vary, depending on the type of niche that you’re targeting. For historic homes, you might be starting at the nearest library or by visiting the local historical society. Study the prices at which the homes were offered — as well as their actual selling prices. This information is available online. Who buys these homes? What is their typical income? Where do they like to shop? Do they need easy access to jobs, or are they focused more on leisure and entertainment opportunities? Every scrap of information you can gather will make you more of an expert on your chosen market.
MARKETING YOUR NICHE EXPERTISE
Once you reach the point at which you feel you’re an expert, go out and start marketing yourself. Start up an Instagram page. Just start posting pictures; this is so easy. Go around with your phone, take 100, 200 pictures, and start posting them on your Instagram page: “John’s golf course niche,” or, “Golf course expert,” or whatever. Just start getting your interest and expertise out there for people to see. Many of the suggestions from Chapter 8 will work here. Do YouTube videos where you talk about your niche. Going back to our golf niche example, give people a tour of the golf course neighborhood in your area. “Hey, here’s a tour of such and such golf course neighborhood and why you would love to own a home here.” Join groups. Start a blog. There are so many different ways that you can market yourself as the expert in your niche. Just get out, look, research, and learn. That’s how you can become an expert at a niche and use that niche to fuel your business.
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