handwritten note that said, “I like you.” That’s all it was; it just said, “I’m Joe Girard. I like you.” Every single month, he’d mail it out to past customers and make sure they didn’t forget about Joe Girard. Obviously, he also provided great service. There’s a lot more to what he did, but the bottom line is he did a good job for his customers and worked hard, just like you work hard for your customers. The difference was that he stayed in touch, so they’d send him referrals and never forget him. You can do the same thing. You could start up an email newsletter. You could mail postcards. With today’s electronic innovations and capabilities, you can automate your process, so that it happens regularly, consistently, and with minimal effort. Whatever method you choose, if you stay in touch with each of your customers and take great care of them, you can build up an amazing clientele that will feed you and pay your bills for the rest of your life.
KEY TAKEAWAYS:
• Keep building your clientele. First-time clients form the basis for repeat business and referrals. • Joe Girard’s Law of 250 states that on average, every individual exerts influence over approximately 250 others. • Keeping in touch with every past customer keeps them aware of you. It also converts a transactional interaction to an ongoing personal relationship. • Newsletters and emails are two examples of ways customer contacts can be automated.
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