waiting for what they believe is the “right” season. But the time will come when they’re ready to buy or sell a home. Make sure you’re ready when that happens.
FOCUS, FOCUS, FOCUS!
Sharpen your focus. Don’t try to chase too many goals at once. Maybe you’ve heard the Chinese saying, “He who chases two rabbits catches none.” I’d recommend focusing on one thing at a time, one goal, one business strategy, rather than trying to focus on multiple strategies. Life is a marathon, not a sprint. If you’re going to be successful in real estate for 5, 10, 20, or 30 years, you’re going to have plenty of time to try out all different ideas. But in the beginning, you’re going to get better results by channeling all of your energy into one idea, one marketing strategy, or one real estate niche. Focusing all your energy on one opportunity will take you way further than trying to chase several “rabbits.”
CULTIVATE THE TR TE THE TRAITS OF A WINNER F A WINNER
Winners in the game of real estate — or the game of life — almost always exhibit certain characteristics. Learn to adopt those characteristics, and you can be a winner too. Here are the traits you should work to cultivate: Confidence: If you want to be a winner in real estate, figure out a way to be confident. If you’re not naturally confident, then go back into the earlier chapters and put together an amazing plan. This is especially important if you’re working with buyers. When you have a rock-solid plan, you can’t help but be confident in your abilities to help that customer. Hard Work: Here’s another trait of a winner. You want to be a hard worker. Just put in the time, put in the energy. Real estate is
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