a tremendously rewarding career, but it’s going to take time and energy to get your career going. That might entail doing more research on your local market. It might mean putting in more hours or working weekends to serve your customers. Whatever effort you have to put in will be rewarded. Being a People Person: Learn how to get along with people. In Chapter 3, I detailed the process of making friends with people. These are skills that can be learned, practiced, and perfected, even if you’re normally shy or a loner. With effort, you can learn to listen to people, to show genuine care for their concerns, and to put yourself in a position to help them meet their needs and goals. It might be stressful at first, but learn how to be a people person, and you’ll get way further ahead in your real estate business. Becoming Tech-Savvy: In addition, you want to learn some of the technology that’s required. You don’t have to be a techie, but you want to be able to use the basic technology to help your customers reach their goals. If an iPad will help you pull up listings while you’re showing buyers houses out in the field, then get an iPad and learn how to use it. Understanding social media will open up new ways to share your business messaging with prospects and clients. And automating your follow-up contacts with past customers will help build warm relationships, while expending less time and effort. Eagerness to Listen and Learn: Here’s a final trait worth cultivating if you want to be a winner in the real estate game. Be eager to listen and eager to learn. Listen to your customers. Listen to your coworkers and mentors. You have two ears and one mouth for a reason — to listen twice as much as you speak! People want to work with someone who will listen to them. The more you open yourself to listening, the quicker you’ll learn how to build your business, meet your customers’ needs and
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