The 80/20 Rule in Action: Buyer are Searching for Unique Features Spotlight the unique features of your home that will separate it from the others. You will attract interested buyers that are willing to pay asking price. What does your home or property have to offer that homes in the area cannot? Perhaps you have a relaxing patio or lush landscaping that will catch a buyer’s eye. A buyer was so interested that he submitted an offer from 1,000 miles away. Fearing that someone else would buy it before he could, he bought it sight unseen. He didn't want to lose out on his ‘perfect’ home. The sale was completed in 45 days. Learn how to apply this rule, and you will not have to settle for less than your asking price. Leverage a unique selling point. Buyers who fall in love with a home rarely offer a lower price. The builder was amazed! His house had been on the market close to eight months. That small percentage of the home's features was the selling point. The 80/20 rule unfolds again. By shifting focus to the 5-acres, the real estate agent captured the interest of buyers immediately. The house was no longer unsellable but desirable.
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