Eric Pruitt - HOME SELLING SECRETS OF THE RICH & FAMOUS

Conversely, if it did not work out their agreement would expire and the agent could walk away. The real estate agent decided to give it a shot and listed the condo. They priced the condo at $554,900 even though two similar condos in the same complex were listed for $479,000 and $439,000. Two similar condos for sale were priced much lower than this listing. The agent was not confident that the condo would sell for the $554,900 price. On the other hand, the owner’s secret strategy was intriguing. The condo went on the market, and the agent waited to see what would happen. He began to doubt the strategy when he was showing the condo regularly, but no one was making offers. People were walking through and leaving. To make matters worse, most visiting agents thought the condo was overpriced. They could not understand why the owner was asking for so much money. After all, a similar condo around the corner was available for $100,000 less! They counseled their buyers to keep looking and left without making offers. The condo had no special attraction that set it apart from the others. This unit was not a penthouse. It was on the 6th floor of a 10-floor complex. The other agents were correct to say the price was too high. Still, the owner stood firm. Four months and many showings later, another buyer walked in that loved the condo the moment he stepped through the door. He had made an offer before he finished the tour. The agent was so excited that he

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