12 FINDING BUYERS
The two most important parts to finding ready buyers is to have an online marketing plan that is aggressive and the previously covered strategic pricing. You now understand the importance of pricing and how real estate is mostly technology-driven, so how do you find buyers? According to recent NAR surveys, thirty-six percent of home buyers find the home they purchase on the Internet FIRST. A mere two-percent found homes in the local newspaper. The other contender was real estate agents coming in at the same rate as the Internet, but they were not the first choice. Ninety- percent of home shoppers uses the Internet to search for properties using syndicated realty websites. Your home can be seen from anywhere, but don't rely on exposure by itself. Smart agents will feature your home on websites dedicated to buyers. The websites should have search capabilities used to filter results by using criteria such as schools,
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