neighborhoods, and subdivisions. Not only do buyers look for a house, but they also search for a place that fits their lifestyle. The dedicated website should provide a wealth of information to buyers regarding proximity to schools, shopping centers, restaurants, and entertainment. This is an excellent way to find targeted buyers. When a buyer is deciding where to buy, this is when you want your home presented. A neighborhood consisting of senior citizens and retired people without a designated school bus stop close by would not suit a family with school children, even though the house met their criteria. A bachelor may not be interested living near children and animals running around in the yards even though a two-story home with a garage was what he was looking for. By design, their website should direct buyers to homes that meet their lifestyle thus eliminating disinterested shoppers. Your best option is to discuss aggressive online marketing with a real estate agent that would like to list your home. You want to maximize your exposure as well as generate interest from your target market. The CMA will help you price your home strategically, and your online presentation should bring you interested buyers. Once you have an offer for your home, you must know how to negotiate. The next section of this book covers power negotiating and avoiding mistakes during the purchase process.
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