CHAPTER 15 Why Hire an Agent?
This book is full of information on how to sell your home. You now have a basic knowledge of setting a listing price, online marketing, staging, and negotiation. Is this enough to do the job yourself? Some homeowners wonder if they could sell a home through non-traditional marketing and advertising channels, without a real estate agent. Try this analogy. You were given a book on investment strategy for your birthday and read it. The stock market is at all-time highs, but there are political and business factors that roil the markets. There are weeks of 300-point gains and of 400-point losses. The question: Are you ready to handle your own stock market or mutual fund investing? Do you have the expertise necessary, and can you handle the emotional roller- coaster of seeing thousands of dollars of your money come and go? The truth is, without a professional on your side, there’s a good chance you won’t sell with the best possible terms in the shortest period of time. Even if you do, individual Sellers often sell for less than those who hire a real estate professional. A 2017 independent national study by Michael Sklarz, Ph.D and Norm Miller, Ph.D found that homes sold without a real estate professional sold for 5.5% less than those with real estate professionals. In today’s realty market, the selling and purchasing of a residential property involves many people with different skills and expertise, who participate in the transaction from start to
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