CHAPTER 1 Introduction
The largest investment most people make is their home. That makes selling a home, whether it’s a single-family residence, duplex, or condominium, the single largest, most complex transaction a person will ever undertake. It involves new terms and concepts, financial acumen, and larger figures than normally dealt with. There are also many emotions at play that can affect good judgment. Many Sellers think, Surely, my home where I raised my children and made so many memories is worth more than the bricks and mortar it contains. Real estate transactions involve dozens of decisions and substantial investment in homeowners’ time, energy, and money, and emotions almost always lead to problems in a sales price negotiation. Once you decide to sell your property, its best to put emotions aside and look at the transaction in a business light. The home Seller’s objective is to find that home shopper who cannot resist buying your house at the highest price. To do this, you need to offer potential buyers a striking home sales presentation that outshines other homes on the market. Buyers are comparing homes side by side within a specific price range. To make your home stand out, will require making a fantastic first impression, creating for the buyers an instant feeling that they are traveling up the front walkway of their new home for the first time, not visiting someone else’s. It’s about falling in love because for a Buyer it IS an emotional decision.
Most Sellers do not venture alone into the complicated endeavor
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