of selling their home. They find it better to have an experienced real estate professional with whom they are comfortable. This book was written to provide some comfort and confidence for you while I invite you to build rapport with me as you learn a tiny bit about the real estate industry. My goal is for all prospective or active home Sellers to independently achieve a better understanding of the home- selling process. This book also includes some actionable insight into how best to market a home, how to avoid critical mistakes, and how to maintain a proper focus. I can be your go-to resource for information, strategies, and techniques that can be put to work to sell your home quickly at the best price. Together we can review the master secrets of successful home Sellers. Why do some comparable homes sell for considerably different prices? My sincere hope is that together we can make the most of your time and efforts and my advertising and strategies to get you the most for your property. Let's review your home’s market value, best listing price range, some negotiation tactics, and most importantly, which improvements may produce the best Return on Investment (ROI). In Part 1, the process and importance of preparing your house for sale is examined: how to present to get top offers, the “80/20 rule,” along with which upgrades will make the most difference in ROI. Part 2 delves into marketing your home with a look at costly mistakes, avoiding those mistakes, and finding qualified buyers. In Part 3, we examine the critical topic of negotiations — what to expect, and how to conduct them, and knowing when to say "yes, we have a deal".
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