Every important detail of these townhouses was identical. I studied every aspect of these sales to find what made the difference. There are two reasons one home sold for $40,000 more than the other: · Townhome A was professionally staged, giving it a more appealing appearance. · The agent selling Townhome A took higher quality, more attractive photos of the home. Those two seemingly small actions made the $40,000 difference! The buyers of Townhome A made a higher offer because the agent presented the home in a more appealing and attractive way. It had a "clean slate" and was ready to be anybody's home.
THE POWER OF STAGING WHEN SELLING A HOME
Consider these results from surveys conducted by Coldwell Banker and the National Association of Realtors®: · Staged homes spent 50% less time on the market than homes that were not staged. · In some cases, staged homes sold for more than 6% above list price. · A staging investment of 1% to 3% of the list price generates an ROI of between 8% and 10%. · Homes staged prior to listing sold 79% faster than homes staged after listing.
WHAT DO BUYERS WANT TO SEE?
Most home shoppers are envisioning a fresh start. If they can picture themselves living in the home, the home will be easier to
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