Nadine Hiser - SELLING SECRETS YOU CAN’T AFFORD TO MISS

you by because the home is out of their price range or out of kilter within the market area. By the time you decide to lower the price, they'll have moved on to other properties. As your property sits on the market, Buyers will wonder why the home has not sold and conclude that it’s undesirable in some way. Assumptions range from a belief that there is something wrong with it to the thought that the Seller may be becoming more motivated. Neither is an impression you want to make. Price it correctly from the start to generate interest and gain attention from Buyers to sell faster. Unrealistic pricing costs money in the long run.

Un-rushed High Pricing

Even if you’re not in a hurry to sell, it’s not a wise move to "test the market" by listing your property at a high price to “see how it goes.” Serious home shoppers may take months to find a new home. They are continually looking for new listings — not ones that have been languishing on the market. Thinking that the market will turn in your favor may not be reliable, either. If prices in your area are dropping, you may lose money. By pricing your property based on current market values, you will likely sell more quickly and for more money.

Price Dropping

Another pricing trap to avoid is listing your property far above other homes in the area, with the intention of dropping the price if it does not sell after "three" months. That is potentially workable in a stable or increasing market. However, if the market in your area is declining, you may be forced to reduce the price even more drastically to catch up to the falling market. We would recommend extreme caution in this pricing strategy. The best advice is to price competitively from the beginning. Do not hesitate to reevaluate your local market. Work with your real

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