POINTS TO REMEMBER: : Not checking comparable homes on the market can result in a costly mistake of setting the wrong price. : Incorrect pricing can result in wasted time and selling your home for less than it’s worth. : Market conditions affect price. Learn whether you’re in a buyer’s market or seller’s market. : Online sources such as Zillow provide useful market and pricing information. : An appraiser or real estate agent can help you determine an accurate price. : Bank owned/REO properties, short sales, and “ugly homes” are not useful for price benchmarking. : Try sales incentives, such as decorating allowances, home warranties, or offering to pay closing costs. • • •
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