RELATING THE 80/20 R G THE 80/20 RULE TO HOME SELLING
Understanding the 80/20 rule concept can save you time in selling your home. Applying the 80/20 rule, you stop trying to sell people on the entire home. Applying the rule, you can highlight the 20% of your home’s features that make it special. The remaining 80% of your home still affects the buyer’s decision, so do not neglect it, but in photographs and showings, feature the elements that make your home special. Your selling point won’t be the common features your home shares with the other properties on the market. Instead, use your home’s unique features to grab the attention of buyers who are interested in those distinctive features.
BUYER’S STORY
When Eric and Cindy were on the hunt for a new home, they had a clear idea in mind – they wanted a property that was conveniently located near shopping and restaurants. They scoured through numerous options, including condos, townhomes, and single-family homes, but none seemed to fit the bill. Some were either too expensive, too far out of town, or needed too many repairs. After viewing more than 20 properties, they finally stumbled upon an older home that was situated within walking distance of everything they were looking for, including parks, restaurants, and shopping areas.
15
Powered by FlippingBook