Maura White-Howard & Zeke Howard - H0W TO SELL YOUR HOME FOR MORE MONEY

Staging the home will:

• Distinguish it from the competition • Attract top dollar from homebuyers • Provide a visual edge over the competition

STAGING VS. NON-STAGED CASE STUDY & REPORT

Staging vs. Non-staging Case Study

Dear Reader,

We wanted to give you the most convincing proof possible. Many people find it hard to believe that the simple act of staging helps one home sell for more than another, similar home. In our research, we looked for examples of similar houses being sold for differing amounts of money where only one of the two houses was staged. The clearest example we could find was in the case of these two listings. This development has 100 equivalent townhouses located in Chester Springs, Pa. Every townhome in the neighborhood is two stories with three bedrooms and three bathrooms. Every unit has the same floor plan.

We looked for two sales there, and found these:

Townhome A sold on May 10 2021. Townhome B (on the same street) sold on August 30th 2021, for 30,000 dollars less.

29

Powered by