sommelier in the Court of Master Sommeliers and spent some time working in the industry, Darren found himself ready for a change of pace and turned to real estate. Now Darren applies skills learned in hospitality to his work in real estate, where he helps clients find the perfect home to match their tastes. Darren has also developed technical knowledge as a photographer to help him in his real estate business. After hiring out for a photography session that produced disappointing results, Darren thought he could do it better himself. “I didn't have experience shooting properties; I just knew how cameras worked,” said Darren. “With my knowledge of technology and the price points for consumer-level photography and videography equipment, I believed that I could replicate something better than I had received. And after a number of tries and a number of properties listed with my photos, I was able to succeed.” Influenced by the strict photography guidelines held by his brokerage— “no clutter, no toilets, no magnets, things of that sort”— Darren ultimately curated his own style of real estate photography. He now offers services such as walkthrough videos and drone flyovers to provide clients with a comprehensive view of the property. When asked about what inspires Darren to provide these customized photography and video services to clients, Darren replied that “It's a desire to provide as much as I can. That’s always been my goal. It's what drove me into hospitality and drove me into the wine industry,” Darren explained, “The more service and the more I can offer, the better I feel about myself!” Darren's goal is to offer as much service as possible, which is why he enjoys talking about his home area and providing recommendations to his clients. “I have a lot of love for this town and for these surrounding townships. And so I just thrive on talking about what I know…. And that video tour is all a part of that.” Darren wants potential buyers, especially out-of-town buyers, to feel confident that they really know the area. For example, “some people don't want to see that [the home’s] right on a highway, and maybe some agents won't show that, but you need to know that! If you're gonna work with me…there's no flub, there's no fluff. It's all just, it's what it is. And the more I can give someone a proper demonstration of what a property looks like from afar, the better value I feel I'm offering.” Darren also connects clients with lenders, contractors, and inspectors to make their moving process smoother. Darren's experience as a sommelier taught him that the details matter and it's essential to be a storyteller. He uses these skills to connect his clients with the community and provide a personal touch to the buying and selling experience.
LISTEN TO THE FULL INTERVIEW WITH DARREN
SMART AGENTS | 24
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