H eidi Boylard has created a process using her experience as a residential architect to empower real estate agents to build their confidence and knowledge of structural elements and mechanical systems so they sell more homes, receive more referrals, and increase their commissions. “I use my expertise as being a residential architect doing custom homes and host renovation projects to train real estate agents in how to think like an architect,” explained Heidi, who wants to give agents “the same skills that I've used to create people's dream homes.” By training real estate agents how to think like an architect, Heidi teaches agents how they can generate ideas and solutions for almost any home, helping their clients visualize how the spaces can function for their family, and even eliminate client’s frustrations when there is low inventory. Heidi describes what she calls the “SOLD framework,” which “helps real estate agents simplify the process for themselves and for their clients.” And that idea of “simplifying” is the first concept in the framework, the S in SOLD. The O in SOLD stands for “outlining,” which Heidi describes as “really outlining what the goals and the needs and the dreams are for the clients.” The L is the layout of the home. Heidi is quick to point out that “just because it's a dining room now doesn't mean it needs to be a dining room!” Instead, she teaches clients and other agents to look “at all the spaces in the home, finding out which spaces are too large, which are too small and what can be reworked pretty easily so that it can align with the homeowner's lifestyle.” The final D in SOLD stands for the details, Heidi says, like “looking at the structure of the home… and also the other details of mechanical systems, the windows, all of those things.”
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SMART AGENTS | 27
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