A UNIQUE
SET OF TRANSFERABLE SKILLS
Kerri found that the insights her former profession as a television reporter had given her into how to properly create good lighting and deliver a targeted message were valuable transferable skills that served her well as she began marketing herself to prospective home buyers and sellers in the Boise area. While many new realtors pay for leads when they are getting their start, Kerri is an example of how you can use social media to effectively market yourself. By appearing in videos she created using her smartphone, Kerri was able to showcase her personality and knowledge of the area, effectively establishing herself as a community expert. Boise is the other star of Kerri’s YouTube video series. The city routinely makes all the top 10 lists of the best places to live, retire and raise a family. To find topics for her videos, Kerri simply puts herself in the place of her clients and responds to the questions most frequently asked by newcomers to the area. Kerri’s videos are an educational resource that newcomers to the area can turn to for help in navigating all the city and the region has to offer.
SMART AGENTS | 33
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