JOSEPH SCROFANI JD - SELLING SECRETS YOU CAN'T AFFORD TO MISS

Professional agents’ careers depend on their ethics and ability to build relationships with clients and the community they serve. Agents looking to make easy money rarely establish a solid marketing plan or work at strategic pricing.

Here are some traits to look for when hiring an agent. Are they…

Certified? What Certifications has the agent been certified in?

Current? Is the agent up-to-date with the latest housing trends so they can serve you effectively? Connected? Could you let me know if the agent has the necessary contacts to help you sell your home? A network of connections includes home inspectors, quality service providers, other brokers, and county officials. Knowledgeable? Is the agent familiar with the current market and able to price your home strategically? Do they know what is unique about your neighborhood to distinguish your home from the competition? Do they know what to highlight in your area to attract buyers? Could you let me know if you are organized? You'll need to pay close attention to your specific needs, communicate well, and be quick-to-follow leads. Personable? Agents interested in helping you will “go the extra mile with a smile.” They must be able to sell themselves to you and sell your home to a buyer. Passionate? Some agents treat their job like a hobby or a way to earn extra income. Find an agent who is passionate about real estate and loves the job. Tenacious? Successful agents possess a strong work ethic. They

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