JOSEPH SCROFANI JD - SELLING SECRETS YOU CAN'T AFFORD TO MISS

RELATING THE 80/20 R G THE 80/20 RULE TO HOME SELLING

Understanding the 80/20 rule concept can save you time when selling your home. Applying the 80/ 20 rule, you stop trying to sell people on the entire house. Applying the rule, you can highlight the 20% of your home’s features that make it unique. The remaining 80% of your

home still affects the buyer’s decision, so do not neglect it. In photographs and showings, feature the elements that make your home unique. Remember, your selling point won’t be the standard features your home shares with the other properties on the market. Instead, use your home’s unique features to grab the attention of buyers interested in those distinctive attributes.

BUYER’S STORY

When Vince and Sue were shopping for a new home, Vince wanted an ocean view. They looked at many desirable properties but didn’t find any right for them. Some were overpriced, and others had obstructed views. The search continued for almost a year until they found an older home a short walk from the ocean. The neglected exterior and dated interior were not encouraging, but he was sold when Vince stepped onto the third-floor balcony off the main suite. When he took in the view, any shortcomings in wall color or fixtures faded. He could now see the sunrise from his bedroom window every morning.

What 20% of the home caught the eyes of Vince and Sue? The