CHAPTER 5 Staging with Purpose And Smart Homes
Staging is sprucing up and setting up a home's interior to make it as visually appealing as possible to a prospective buyer. Creating an attractive home — one that potential buyers can envision themselves living in — is the best investment in the sales effort. Sellers often fail to take full advantage of this, as it takes considerable time and work. However, the payoff is proven. Staging is considered one of the most effective marketing strategies for increasing the value of a home. This strategy is effective in any market and any home property being listed. It applies equally to single-family houses, apartments, townhouses, and condos. This approach works! Agents and sellers using this tactic have a greater chance of selling the property for more money.
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