JOSEPH SCROFANI JD - SELLING SECRETS YOU CAN'T AFFORD TO MISS

Staging the home will:

• Could you distinguish it from the competition? • Attract top dollar from homebuyers. • Provide a visual edge over the competition.

STAGED VS. NON-STAGED CASE STUDY & REPORT

Dear Reader,

I wanted to give you the most convincing proof possible. Many people find it hard to believe that the simple act of staging helps one home sell for more than another similar home. In my research, I looked for examples of similar houses being sold for differing amounts of money, where only one of the two houses was staged. The clearest example I could find was in the case of these two listings.

This development has 200 equivalent townhouses.

Every townhome in the neighborhood is three stories, with three bedrooms and three bathrooms, and has the same floor plan.

I looked for two sales there and found these:

• Townhome A was sold on August 26. • Townhome B (5 doors down) was sold on July 26 for 40,000 dollars less. I visited this neighborhood, and I am familiar with these properties.