price. • A staging investment of 1% to 3% of the asking price generates an ROI of between 8% and 10%. • Homes staged before listing sold 79% faster than homes staged after listing.
WHAT DO BUYERS WANT TO SEE?
Most home shoppers are envisioning a fresh start. If they can picture themselves living in the home, the home will be easier to sell. This is known as “interior curb appeal,” where the eyes are drawn to inviting spaces, light, and unique features. Each room needs a purpose or suggested use. The home must feel new to reflect ease of upkeep. The goal is to create a clean, simple, and contemporary feel. Painting, updating fixtures, and eliminating stained carpets and popcorn ceilings can affect the home's saleability by 75%!
NEUTRALIZE FOR VISUAL APPEAL
The idea is to neutralize the home regarding personal taste or decoration so buyers can easily envision the house as it would be outfitted to their taste or with their possessions without the distractions of the seller’s taste and possessions. In staging, distractions are removed so the home shopper can imagine living in each house space. An effective way to achieve this is to paint all rooms neutral. A wide range of neutrals is available, from soft grays to warm beiges. Painting the interior gives newness and freshness, making the home appear more spacious. Using the same color in visibly adjacent rooms provides the house with a seamless look and uninterrupted flow.
Changing your window coverings to match the walls can also
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