JOSEPH SCROFANI JD - SELLING SECRETS YOU CAN'T AFFORD TO MISS

correctly, this comparison report gives you a great listing price and reduces the chance of your home being under-appraised. If you have a well-priced home, you should be showing it within the first few days on the market. So that you know, offers should come within weeks.

PERCEIVED VALUE

If a potential buyer's perceived value of your home is greater than the actual price, the more willing he is to buy. The urgency to buy disappears the closer the cost and perceived value are. This means marketing the home to match the buyer’s needs and desires. A real estate agent can help you know the buyer’s hot buttons so that marketing and presentation can be tailored accordingly.

SELLING BY SHOWING OFF

Before the internet, cell phones, and social media, buyers looking at homes perused the local Multiple Listing Service (MLS) book, which was filled with tiny, grainy images of homes. Photos of featured homes (paid-for ads) were larger and sometimes in color, but most were black-and-white, amateurish photos. The photo was insignificant compared to the information provided below. Today, the reverse is true. Photographs have become the most effective bait to attract future homeowners. Recent studies show that 93% of buyers use online tools to shop for homes before contacting a real estate agent. They peruse the web, find homes that appeal to them, and then contact a Realtor. Beautiful, engaging photos of homes, inside and out, make the best first impressions. Online marketing through photographs is one of the most important ways to market your home.

Listing photography is a great tool for showing off your home's

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