CHAPTER 1 Do you want a flow of clients w of clients without any cold pr y cold prospecting? ospecting? Hi, I’m Rudy Lira Kusuma, Co-Founder and CEO of Your Home Sold Guaranteed Realty, One of the most common problems real estate agents have in today’s market is finding clients. Most of us get into the business because we like working with people. Helping families with such an important transaction can be fun and rewarding. The problem for many agents is most of their time and money is spent trying to FIND customers, which leaves very little time to actually give the kind of service you want to give and make the impact you want to make. Whether you’ve been in real estate for 25 years, or just got into the business a few months ago, you probably know what I mean by the term “prospecting”. For most agents, it’s a really ugly word. It means forcing yourself to sit on the phone and make endless calls to people who really aren’t interested in talking with you. Or search out and hound expired's and FSBOs. Or knock on doors or buy leads from expensive lead gen companies – or worse, beg for referrals. When I first got into real estate in 2007, t e in 2007, this is exactly what I did. Like most agents, I l ts, I looked around at what all the other agents were doing and copied them. I listened to the sales trainers and believed it on faith that the forceful, manipulative sales techniques they taught would somehow set me free.
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