Set Yourself Apart from the Competition and Market-Proof Your Real Estate Business. Disco e Business. Discover the 6 Criteria Your USP Must Incorpor our USP Must Incorporate If You Want a Super Pr ant a Super Profitable Real Estate Sales Business If someone asked you what made you different from all the other real estate agents in your marketplace - in other words, why should they choose you to buy or sell a home versus all other options? What would you say to them? • Could you give them a compelling and convincing answer in 60 seconds or less? • Would what you say elicit a response from them like, "Wow, how do you do that?" Chances are your answer to both these questions is no, because the fact of the matter is, most real estate agents don't know what a USP (Unique Selling Proposition) is, let alone have one. Sometimes, even if agents have a USP that they communicate in one-on-one situations (such as a listing presentation), they don't communicate it effectively to the masses in their marketing efforts. And yet, if you don't promote a compelling USP, you're not setting yourself apart from all of the other realtors in your marketplace. Your USP tells the world who you are and what you do. It articulates clearly and concisely what benefit a prospect will derive from doing business with you instead of your competitors. You should be able to articulate your USP clearly in 60 seconds or less. Astonishingly, most realtors couldn't begin to
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