Steve Depoe - THE FOR SALE BY OWNER GUIDE

CHAPTER 5 Does Clutter Matt er Matter?

STAGED VS NON-STAGED CASE STUDY & REPORT

Dear Friend,

I wanted to give you the most convincing proof possible. Many people find it hard to believe the simple act of staging helps one home sell for more than another similar home. In my research, I looked for examples of similar houses being sold for differing amounts of money, where only one of the two houses were staged.

The clearest example I could find was in these two listings.

This development has 200 equivalent townhomes.

Every single townhome in the neighborhood is 3 stories, with 3 bedrooms and 3 bathrooms. Every single unit has the exact same floor plan. Maybe you know the complex I'm talking about in Plano.

I looked for two sales there and found these:

• Townhome A sold on August 26. t 26. • Townhome B (5 doors down): sold on July 28, f y 28, for $60,000 r $60,000 less.

* This was back in 2019