distinguish your home from the competition? Do they know what to highlight in your area to attract buyers? • Organized? An agent must pay close attention to your specific needs, communicate well, and be quick to follow leads. • Personable? An agent who is sincerely interested in helping you will go the extra mile with a smile. They must be able to sell themselves to you as well as sell your home to a buyer. • Passionate? Some agents treat their job like a hobby or just a way to earn extra income. Find an agent who is passionate about what they do and loves their job. • Tenacious? Successful agents possess a strong work ethic. They are efficient and take advantage of time-saving tools that help sell your home. • Honest? Professional real estate agents build their reputation on high standards and good business practices. • Self-motivated? Real estate agents are commission-only businesspeople. Successful agents work hard because what benefits their clients benefits them. • Creative? Sometimes it takes creativity to properly showcase a home, develop engaging content, and negotiate a sale. An agent flexible enough to quickly address any marketing need is an asset to you. • Tech-savvy? Agents well-versed in the latest technology for marketing homes should have a website, social media setup, user-friendly home search options, and quality presentations online with high-resolution images of homes, as well as videos and slide shows. Some real estate agencies even have smart-phone applications.
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