discussed briefly in Chapter 10, We will now look more closely at The Splash Program home selling system. We keep it simple with only six phases to focus on. Leave the heavy lifting to my team. I want you to understand that the marketing of your home must stand above the competition. No matter what market we are in, whether a seller's market, a balanced market or a buyer's market, it is important to make sure that your home doesn't get lost. I have seen sellers make mistakes hiring the wrong agent in all markets. Your home needs to stand out and that is exactly what the Splash Program does in 6 simple to manage phases.
The Splash Program •Phase #1: e #1:Accessing the Sale •How do you stack up to the competition?
•Phase #2: e #2:Preparing For Success •What can we do to make you stand out from the competition? •Phase #3: e #3:Making it Splash • Cannonball the Competition With Effective Marketing
•Phase #4: e #4:Accelerating the Process •Communication and Analysis
•Phase #5: e #5:Maximizing the Sale •Contract Negotiations That Meet Your Needs
•Phase #6: e #6:Happily Ever After •Home is Sold!!!
I am often asked what a Realtor REALLY does. That is a fair question. Although I can't speak for all Realtors, here is a brief overview of what is covered in the Splash Program throughout the process:
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