Pinterest/Instagram: Making use of these social media sites will also extend your reach, as with Facebook. Both platforms are photo-friendly, so make sure that you post plenty of great, well-lit pictures of your staged home . Th is will allow buyers to “stumble” across your listing while browsing the web. Craigslis t: Th is is not your mother’s Craigslist! Many people search for all sorts of things on this site: jobs, secondhand goods, and homes to rent and purchase. While not as “popular” as the social media platforms, don’t discount Craigslist as a valuable tool in marketing your home. Be sure to include photos and a link back to the listing. As a caveat, however, it’s important to note that Craigslist might expose you to people who aren’t genuinely looking to buy your home, but to conduct criminal activities. Be sure to screen all “buyers” carefully before o ff ering them a showing and then be sure you’re not alone and have taken every precaution against the ft o r injury to person or property. Individual Website: A great way to centralize all your listing’s content is to create a separate, standalone site that serves as a hub for all content relating to the sale of your home. If you have a REALTOR®, they should add a page to their website dedicated to your home. In addition to videos, photos, and links to your social media accounts, they can include additional information and links to neighborhood attractions and activities that will give your buyers a feel for the area. It’s important to note that setting up an extensive website requires technical knowledge and can be time-consuming! If you don’t have a real estate agent, you might consider hiring a professional to handle the site development. It’s an investment that’s well worth the money. Again, if you choose to hire an agent, they will bear the responsibility and cost of setting up and maintaining the website.
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