• “A whopping 92 percent of millennials are in fl uenced to make a purchasing decision as a result of direct mail they received, as compared to only 78 percent for email.” • When asked whether they would prefer to receive promotions via email or direct mail, 90 percent of millennials stated a preference for direct mail.” Whatever format you choose for your direct mail campaign, be prepared to follow up . Th e goal of your direct mail campaign is to set up a face-to-face appointment . Th e way that will happen is to follow up via a phone call. But don’t try to sell your house over the phone. Rather , fin d out what your buyer need s. Th ey might share with you that they are moving to town for a new job, going through a divorce, or downsizing a ft er becoming empty nesters. Find out what they need to see if the house i s a fi t for them and then make an appointment to show the house. OPEN HOUSES Regardless of the numerous technical innovations that have plunged real estate sales into the world of virtual shopping, the open house remains a vital feature of the sales process. According to REALTOR.com in What Is an Open House? A Chance for Sellers to Showcas e Th eir Home by Kimberly Dawn Neumann, the classic de fin ition of an open house is “a time when sellers open their home so that numerous potential buyers can swing by and check it out—no appointment necessary.” When your house is on the market, you’ll be instructed to keep it picture perfect alway s. Th is can b e diffi cult when you’re still living in the home and have children or pets who don’t understand the meaning of “keep it clean.” An open house is the perfect opportunity to minimize the disruption to the seller’s life by combining many showings into one . Th is helps relieve the pressure on you to keep your house
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