every real estate broker and agent within the area, to ensure that your open house event is publicized on all open house websites to maximize overall attendance. She or he will also promote your open house on existing social media platforms. Social media exposure is extremely important in real estate marketing, as most potential buyers will look at listings and open house ads online before they physically visit the home or property. If you don’t have a REALTOR® and are doing your own marketing, throw up a couple of signs in the neighborhood. Don’t wait until the day of the open house to plant a sign in the yard. You must e ff ectively promote it well before the big day. Buyers are constantly searching the Internet for listings, so that is yo ur fir st marketing stop to ensure you get as many potential buyers to show up as possible. Update all current marketing of your home to announce your open house date and hours via your website or social media. If you’re using an agent, she or he will produce a separate video incorporating an abbreviated virtual tour of the home highlighting its best features. If not, you can produce a similar video yourself . Th ink of it like a movie trailer, designed to emphasize the best points of the home without revealing everything to draw in prospective buyers to your open house. HOW TO THROW A GREAT OPEN HOUSE For your open house to be e ff ective and hit the mark with prospective buyers, you must fully prepare for the big day. If you have engaged a real estate agent, she or he can host a broker preview for other agents to tour your home and give feedback about how your home shows and if your home is appropriately priced. If your home isn’t priced right, people won’t show up to the open house. You want your house hunter informed, interested, and, most of
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