potential buyer s a diff erent, lively perspective of the home in which they can envision themselves as the hosts in a home that’s brimming with life and energy. It’s easy to show o ff y our home’s best features in this relaxed environment. If your house has a gourmet kitchen, hire a chef to cook for the attendees. If you have a spectacular outdoor living space, plan an outdoor barbecue with all th e fixin gs of a fun summer day. Just the prospect of free food can bring a crowd. Don’t be too concerned if you get a lot of “looky-loos” who aren’t really interested in buying. People talk, and there’s honestly no better advertising than word-of-mouth. POINTS TO REMEMBER: • Understand that buyers and sellers will probably hav e diff erent opinions about what the price of your house should be. • Th e complexity of today’s real estate marketing, with inbound marketing trends and blogging, makes it especially important to consult a real estate professional. • Although the Internet and social media have gained prominence in real estate marketing, old-school methods such as direct mail marketing and open houses remain important.
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