unique features should play a prominent role in your marketing e ff orts. USING DRONES In the past, you would’ve needed to pay a professional pilot or rent a helicopter to capture aerial footage of your home. Now, anyone can use drone technology to capture video and still images from the sky. Drone photography and videography can take your listing to a whole new level—no pun intended. Because civilian drone use is governed by state and/or local laws, you might want to consider hiring a licensed drone photographer or getting a license t o fl y one yourself. Drone photography provides a big-picture view that most home owners never even see for as many years as they live in their home s. Th e house, the yard, the distance from neighbors, the proximity to various parts of the community—this is truly a valuable shot. An aerial view also can add a dramatic feel to the images of your home. VIDEO WALKTHROUGH Th is is every home buyer’s dream—a virtual tour of a prospective home . Th is can cut hours o ff a b uyer’s looking time and separate the wheat from the cha ff r egarding which home prospective buyers want to visit next. Taking potential buyers on a walkthrough of their future home could be just the motivation they need to schedule a showing and ultimately make a purchase decision. Consider a guided tour, with someone walking in front of the camera or providing a voiceover later. Th ere’s always someone in your circle who has a great voice, so if
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