CHAPTER 11 Common Seller Mistakes
Th is chapter compiles mistakes that sellers frequently make in selling their home, whether working with a real estate agent or not. Many of these mistakes turn buyers o ff . Note the items here carefully, and learn from those who have gone before, so you don’t make these errors yourself. Save yourself time and money by avoiding these pitfalls. GUESSING INSTEAD OF RESEARCHING YOUR PRICE Nothing turns away prospective buyers faster than an overpriced home. Conversely, underpricing can result in you leaving thousands of dollars on the table, while signaling buyers that there must be something “wrong” with your home. Basing your home price on what the neighbors down the street listed their home for is not a reliable method of pricing your home for sale. Nor is taking price advice from well-meaning, but unskilled, friends and family members. Th e Comparative Market Analysis (CMA) is your best source for setting an asking price. If a home in your area sells for a lower price, don’t automatically assume yours is worth the same. Your home might have something to o ff er that the other one didn’t, or the other may have been inadequately or incorrectly marketed. Let the CMA be your guide and get the advice of a real estate professional.
98
Powered by FlippingBook