CHAPTER 13 Finding Buyers
You now understand the importance of pricing and how real estate today is largely driven by technology. How do yo u fin d buyer s? Th e two most valuable tools fo r fin ding ready buyers are the previously covered strategic pricing and an aggressive online marketing plan. According to recent National Association of REALTORS® surveys, 36 percent of home buyer s fir st found the home they purchased on the Internet. Real estate agents were consulted at the same rate as the Internet but were not th e fir st choice of buyers. Only 2 percent found homes in the local newspaper; 9 of 10 home shoppers use the Internet to search for properties using syndicated realty websites. Your home can be seen from anywhere; however, you shouldn’t rely on exposure alone. Smart agents will feature your home on websites directed at buyers. Website search functions shoul d fi lter results by using criteria such as schools, neighborhoods, and subdivisions. Buyers look for a house in a place tha t fi ts their lifestyle. Th e dedicated website should provide a wealth of information to buyers regarding proximity to schools, shopping centers, restaurants, and entertainment . Th is is an excellent way t o fin d interested buyers. When a buyer is deciding where to live, you want your home included in the search results. A website can include links to local attractions and restaurants that give a feel for your neighborhood and surrounding
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