organizing all the work. Professional agents’ careers depend on their ethics and ability to build relationships with clients and the community they serve. Agents looking to make easy money rarely go to the e ff ort of establishing a solid marketing plan or work at strategic pricing. Th ere are many ways t o fin d a good broker. Personal recommendations from friends and colleagues are o ft en helpful. If someone outside the real estate business recommends up a broker, you can be pretty sure you are on to a winner. Th e best brokers — the top 10% — do 80% of all the business (remember the 80/20 rule?). Avoid getting stuck with a lemon. You want someone with enthusiasm and drive, someone who will give you adequate attention you need and guide you through the whole process with both courtesy and professionalism. Take the time to interview real estate agents in your area. Here are some traits to look for when hiring an agent. Is he or she… Current? Is the agent up-to-date with the latest housing trends so he/she can serve you e ff ectively? Connected? Does the agent have the necessary contacts who can assist in every phase of selling your home? A network of connections includes home inspectors, quality service people, other brokers, and other services needed on a real estate transaction. Knowledgeable? Is the agent familiar with the current market and able to price your home strategically? Does he/she know what is unique about your neighborhood to distinguish your home from the competition? Does he/she know what to highlight in your area to attract buyers?
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