CHAPTER 1 Introduction
Congratulations! You’re taking the big step of putting your home on the market. As a seller, your task now is t o fin d that home shopper who simply can’t resist buying your house at the highest price. A buyer who sees your home’s advantages and recognizes its possibilities. A buyer who will fall in love with your home immediately, move quickly to purchase it, and o ff er you more money than other prospective buyer s. Th e ideal buyer will increase your pro fi ts, while minimizing your e ff orts and stress. Th is book will teach you how to look at your home through the eyes of prospective buyers. You’ll learn all about what buyers are looking for—sometimes even before they realize what they want! You’ll discover how to identify the unique characteristics that make your home stand out from all the others in your market. You’ll unlock the secrets of marketing these vita l diff erentiating features in a way that buyers can’t resist, resulting in more attractive o ff ers. You’ll save the time, the e ff ort, and the money that other sellers waste on meaningless “improvements,” ine ff ective showings, and advertising that misses the mark. Best of all, when you’r e fin ished reading this book, you’ll understand how to motivate buyers to purchase your home more quickly and for the highest price possible! How will this book help you accomplish all this? By putting you in the buyer’s shoes and seeing your home from the buyer’s perspective.
2
Powered by FlippingBook