LOOKING THROUGH A SELLER'S GOGGLES When you look at your home, you see it through a “seller’s goggles.” Your home is an emotional extension of yourself. You probably swell with pride remembering how it felt moving in when it was your “new house.” You picked out special furniture, carpets, and curtains—things you worked hard to be able to a ff ord . Th ings that re fl ected your style and taste. Perhaps you planted the garden, built your kids a tree swing, or installed the fir st lawn. You made precious memories there—holidays with family, laughter with friends. You recall when your neighborhood was named the “Most Livable” in the local paper. As a seller, you might think, “Surely, my home, where I invested so much money, sweat equity, and raised my children, is worth more than “you people”(appraisers, prospects, and buyer’s agents) think it is.” Emotions can overtake good judgment and they almost always lead to problems in a sales price negotiation. It’s time to detach yourself and to depersonalize the real estate transaction. Remove your seller’s goggles and take a realistic, objective look at the property you want to sell. Relax, take a deep breath and read on. Your journey into the mind of the buyer begins right now.
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