Your selling point won’t be the common features your home shares with the other properties on the market. Instead, use your home’s unique features to grab the attention of buyers who are interested in those distinctive features. Learn to leverage this rule, and you won’t have to settle for less than your asking price. Buyers who fall in love don’t haggle over pricing; they make good o ff ers. FINDING WHAT'S UNIQUE ABOUT YOUR HOME Th e house in the following example had languished on the market for more than seven months without a single o ff er. Unlike the home in the previous example, this house was not ugly. It was a fairly-new, custom-built home. But nobody seemed to care. Th e builder was ba ffl ed that his fancy new house would not sell. He ended u p fir ing his agent and hiring a new one. Fortunately, the new agent knew the importance o f fin ding that special, unique feature that would appeal to buyers. He toured the house to investigate further. What he found was incredibly obvious, and it changed everything . Th e house had a gorgeous double size yard. Other houses for sale in the development just had a regular size yard. Not only was the yard bigger, it o ff ered more privacy than the other available lots. So, the new real estate agent marketed the double size yard and the privacy. He described the home’s details but focused much of the attention on the lot. In no time, his phone rang! A buyer was relocating. He had noticed the house was for sale, but the previous description hadn’t caught his attention. With the added detail that the house had a double size yard and lots of privacy, suddenly this buyer was very interested; so interested, in fact, that he submitted an o ff er from 1,000 miles
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