buyers who are motivated to purchase. You won’t have to show as frequently. You also won’t have to s ift t hrough lowball o ff ers from casual shoppers. Keeping this in mind, you must take the time to uncover your home’s most attractive and unique features and improve them to their highest potential. Compare your house with others in the neighborhood to see what makes yours stand out. Work with that. BUYER'S STORY When Vince and Sue were shopping for a new home, Vince wanted an ocean view . Th ey looked at many desirable properties but didn’ t fin d any that were right for them. Some were overpriced; others had obstructed view s. Th e search went on for almost a year until they found an older home a short walk from the ocea n. Th e neglected exterior and dated interior were not encouraging, but when Vince stepped out onto the thir d-fl oor balcony o ff t he master suite, he was sold. Any shortcomings in wall color o r fixt ures faded away when he took in the view. He could now see the sunrise over the sea from his bedroom window every morning. What 20 percent of the home caught the eyes of Vince and Su e? Th e magn ifi cent thir d-fl oor view of the ocean! SELLER'S STORY When Cam and Kate listed their home, they needed a buyer who wasn’t concerned that the house was on an unpaved road. Th ough the home was more than 10 years old, the interior was updated with fresh, neutral wall colors and carpeting to look brand new . Th e towering trees and established yard gave the home a welcoming appeal. Th e buyer had also looked at a home within miles of Cam and Kate’s that had towering trees as well as a koi pond and patio. Th at home was comparable in interior and exterior, but it was on a busy street. What 20 percent of the home caught the buyer’s eye
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