and prompted him to choose Cam and Kate’s hous e? Th e buyer loved the secluded country feel of that home . Th e large lot was surrounded by mature trees, and bougainvilleas dotting the landscape. LOCATION MATTERS One buyer paid extra for a townhouse because its location in the complex overlooked woods instead of the parking area. Another seller took advantage of the fact that most of the surrounding homes didn’t have yards; only a few shared a half-acre grassy area. Th e owner whose townhouse bordered this yard area sold his home for a higher price than other townhouses in the complex that were on the market because his had a characteristic shared by fewer than 10 percent of them. He had the only available listing o ff ering that feature, and he emphasized that feature in marketing his townhome. With this attractive point o f diff erence, the townhouse sold for a higher price. Another townhouse seller in the same complex found yet another unique feature. Although she did not have a yard, she was still able to use location to her advantage. Her property backed up to a lake and founta in. Th is unique feature helped her to sell her townhouse quickly and for a better-than-average price. SPOTLIGHTING UNIQUE HOME FEATURES Decide upon, improve, if necessary, and spotlight the unique features of your home in marketing copy, online and print photographs, and when showing the house. Don’t spend a lot of time explaining how the storage room can be converted to another full bath; instead, lead the dog-owning prospect to the fenced-o ff d og run in the unusually large backyard. If the home has a certain feature a buyer is spe cifi cally looking for, highlighting this aspect in marketing e ff orts will attract interested buyers willing to pay the asking price—or possibly more.
19
Powered by FlippingBook