CHAPTER 5 Staging with Purpose
I’m going to share with you the story of a real estate agent who learned in a dramatic way about a powerful secret home-selling strategy . Th e real estate agent reported that in one instance this strategy resulted in one condo selling for $110,000 more than a similar condo in the same buildin g! Th is agent had intimate knowledge of both condos. Neither listing was bank-owned, a short sale, or a distress sale . Th e only plausible explanation as to why one home sold for that much more than the other was the seller’s use of this secret home-selling strategy. Th is strategy is e ff ective in any market, no matter what type of property. It applies equally to houses, apartments, townhouses, and condos. Agents and sellers using these tactics have a greater chance of closing a sale for more money. SECRET STRATEGY TO SELL YOUR HOME FOR MORE Th is real estate agent discovered the secret strategy almost by accident. He met a wealthy executive who was interested in selling his condo . Th e owner was willing to hire the agent, on one conditio n: Th e real estate agent must agree to use the man’s secret method to sell the condo. It sounded crazy . Th e agent was naturally skeptical, but he had little to lose. On one hand, selling the condo would bring a handsome commission. Conversely, if it didn’t work out, their agreement would expire, and the agent would walk away. Th e real estate agent decided to give it a shot. He helped prepare the listing . Th ey priced the condo at $554,900. For reference, two
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