similar condos in the same complex were listed for $479,000 and $439,000. With two similar condos listed for less, the agent was doubtful of a sale . Th e condo went on the market. Almost immediately, he began to doubt the strategy . Th e condo was showing regularly, but no one was making o ff ers. People were just walking through and leaving. To make matters worse, most visiting agents thought the condo was overpriced . Th ey couldn’t understand why the owner was asking for so much money. A ft er all, a similar condo just around the corner was available for $100,000 les s! Th ey counseled their buyers to keep looking and le ft w ithout making o ff ers. Th e story is true . Th e condo had no special attraction that set it apart from the other s. Th is unit wasn’t a penthouse. It was on the sixt h fl oor o f a 10-fl oor comple x. Th e to p-fl oor units weren’t penthouses, either. And the other agents weren’t wrong . Th e price was indeed high. Still, the owner stoo d fir m. One day, four months and many showings later, another buyer walke d in. Th is time, it was diff erent . Th is buyer loved the condo the moment he stepped through the doorway. He made an o ff er before h e fin ished the tour. Th e agent couldn’t believe what he had heard! He rushed to call the owner . Th e owner accepted the man’s o ff er, while the agent began to worry. Maybe the buyer woul d fin d out he was overpaying. Maybe the deal would fall apart. But no, everything worked out . Th e place successfully sold for $549,000, a record high! Naturally, the real estate agent was thrilled. So was the owner, who made a substantial pro fi t.
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