Every important detail of these townhomes was identical. I’ve studied every aspect of these sales t o fin d out what made the diff erence . Th ere are two reasons one home sold for $35,000 more than the other: • Townhome unit #308 was professionally staged, giving it a more appealing appearance. • Th e agent selling unit #308 took higher quality and more attractive photos of the home. Th ose two seemingly small actions made th e $35,000 diff erence. Th e buyers of unit #308 made a higher o ff er because the agent presented the home in a more appealing and attractive way. - END OF STAGING REPORT - Staging, the act of creating an eye-appealing home—one that potential buyers can envision themselves living in—is the best investment in the sales e ff ort. Sellers o ft en fail to take full advantage of this secret method, as it takes considerable time and work. However, the payo ff i s proven. Staging is considered one of the most e ff ective marketing strategies to increase the value of your home . Th is strategy is e ff ective in any market, in any type of home property being listed. It applies equally to single-family houses, apartments, townhouses, and condos. In today’s competitive real estate market, selling your home requires hard work and dedication. Most sellers elect not to go it alone. Analysis has shown that a good real estate agent can save 80 to 100 hours of your time. A motivated seller can bring the home to the marketing forefront. It’s what you do before the sales transaction that determines how much money you ultimately receive. Staging the home will
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